ROI & Economics
These articles are about numbers: what AI automation costs, where it saves effort and how to estimate the benefit realistically before you start. We show the calculations and assumptions so you can check the results against your own data.
10 articles
ROI & EconomicsReporting AI ROI to stakeholders: results for co-owners, the bank and the team
How to measure and attribute the benefit of your AI so that your report to co-owners, the bank and the team holds up to questions. With a worked example.
ROI & EconomicsPlanning an AI budget: line items, buffer and sign-off for sales automation
Line items, buffer, sign-off: how to set up the budget for AI in sales, cover hidden costs and justify the spend internally.
ROI & EconomicsMeasuring chatbot ROI: formula, metrics and a worked example
The chatbot ROI formula, chatbot-specific metrics such as resolved and handed-over conversations, and a worked example with a cross-check.
ROI & EconomicsHow realistic is ROI from AI in sales? Checking the evidence, setting expectations
Why published ROI figures for AI in sales vary so widely, six questions for checking the evidence and how three scenarios help you set realistic expectations.
ROI & EconomicsAI for e-commerce: increase revenue with smart product recommendations
How AI product recommendations work in an online shop, what data they need and how to check with a proper test whether they pay off.
ROI & EconomicsWhat does AI sales automation cost? Costs and pricing models explained
An overview of what AI costs in sales and customer service: pricing models, items beyond the licence, a worked example and questions for vendors.
ROI & EconomicsCutting sales costs with AI: where you can save effort
Cutting sales costs without losing revenue: five levers, a six-step approach and early indicators that show whether revenue is holding steady.
ROI & EconomicsCalculating the ROI of sales automation: a five-line business case
The guide to the business case: how to calculate the ROI of sales automation in five lines, with break-even instead of wishful thinking and a worked example.
ROI & EconomicsHow AI Can Reduce Your Cost per Lead
How to calculate your cost per lead honestly, where AI makes a difference to response time, qualification and follow-up, and when it doesn't pay off.
ROI & EconomicsSales automation: the ROI metrics managing directors should track
Four figures before the decision, one threshold and the values to track every month afterwards: how management should look at sales automation.
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Calculated before the start, measured continuously