Blog
Expert insights on AI-powered sales automation, industry trends, and best practices
StrategyIntegrating AI into Existing Sales Processes Without Starting Over
Bring AI into your existing sales step by step: map the process, choose an entry point, connect the CRM, involve the team and start with a pilot.
ROI & EconomicsReporting AI ROI to stakeholders: results for co-owners, the bank and the team
How to measure and attribute the benefit of your AI so that your report to co-owners, the bank and the team holds up to questions. With a worked example.
Practical GuidesFrom Strategy to Execution: The 90-Day Plan for AI Sales Automation
A 90-day plan for introducing AI in sales: preparation, test run and roll-out, with clear tasks, checkpoints and metrics.
StrategyPreparing Sales Data for AI: Why Data Quality Decides Your AI Results
Not the whole CRM, just the data for your first use case: how to prepare sales data for AI in a targeted, GDPR-compliant way.
StrategySetting Up an AI Pilot Project in Sales: From Idea to Proof of Concept
How to set up an AI pilot project in sales: choose a suitable use case, define key figures in advance and run it properly for six to eight weeks.
StrategyEvaluating AI Providers: A Checklist for Managing Directors
Use this checklist to evaluate AI providers: questions on conversation quality, data protection, integration, support and contract, plus warning signs and a scoring matrix.
ROI & EconomicsPlanning an AI budget: line items, buffer and sign-off for sales automation
Line items, buffer, sign-off: how to set up the budget for AI in sales, cover hidden costs and justify the spend internally.
StrategyChange Management for AI Adoption: Winning Your Sales Team Over
Where scepticism in the sales team comes from, which questions you need to settle in advance and how to introduce AI with a pilot group, training and the works council.
StrategyAI Sales Strategy for Managing Directors: An Executive Guide
Goal, responsibility, guardrails, budget and communication: which decisions about AI in sales stay with management and how to record them.
StrategyAgentic AI: What Autonomous AI Agents Can Do in Sales Today
What sets AI agents in sales apart from chatbots, which tasks they handle reliably today and where you should deliberately limit their autonomy.
Sales AutomationPredictive Analytics in B2B Sales: Selling with Data, Not Guesswork
What forecasts can do in B2B sales, which data you need, what an honest pilot looks like and when predictive analytics is not worth it.
Lead GenerationAI and Social Selling on LinkedIn: Generating B2B Leads Systematically
How to do social selling on LinkedIn with AI support without putting your account at risk: research, drafts and a realistic weekly plan.
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